Choosing the right raw material for self-adhesive labels: ecology, aesthetics, and brand image

The choice of raw material for the production of self-adhesive labels has a significant impact on the product’s image, its environmental impact, and its ability to attract consumers’ attention. In today’s world, where environmental consciousness and product design are becoming increasingly important, it’s essential to understand what factors influence the selection of raw materials and provide examples of their applications.

Eco-Friendly raw materials for self-adhesive labels

Modern consumers are paying more attention to the environmental friendliness of products, and this applies to self-adhesive labels as well. The choice of eco-friendly raw materials is not only a trend but also a moral obligation for manufacturers. Here are examples of eco-friendly raw materials and their applications:

1. Recycled paper labels:

• Application example: A manufacturer of eco-friendly soaps uses labels made from recycled paper to emphasize its environmental commitment.

2. Biodegradable films:

• Application example: A producer of fresh food products uses biodegradable films for labels to ensure that the packaging leaves no lasting impact on the environment.

3. Labels with FSC Certification:

• Application example: A furniture manufacturer uses labels with FSC certification to inform customers that the raw material comes from sustainable sources.

Product image and raw material selection

The product label is the brand’s business card and the first point of contact with customers. Therefore, the chosen raw material must align with the product’s ideology and the brand’s values. Here are examples of raw materials in the context of the product image:

1. Elegance in metallized foils:

• Application example: Premium wines often have labels made from metallized foils to emphasize the luxurious nature of the product.

2. Traditional paper design:

• Application example: Labels for regional products such as cheese or jam often use paper with a subtle texture to highlight the traditional character of these products.

3. Minimalist design with modern materials:

• Application example: Modern products like smartphones use a minimalist label design made from modern materials like transparent films.

4. Colors and contrasts:

• Application example: Herbal teas often feature labels in muted, natural colors, while energy drinks use vibrant colors to attract attention.

Cost aspect

It’s worth noting that eco-friendly raw materials can sometimes be slightly more expensive than conventional ones. However, the investment in eco-friendly labels can pay off in the long term in the form of increased sales and customer loyalty. The costs of label design, printing, and raw material selection must be carefully balanced with a focus on the long-term impact on the product.

Conclusion

The choice of the right raw material for self-adhesive labels is crucial for both the environmental impact of the product and its image. Manufacturers need to consider not only ecological trends but also understand that the product’s label is the key point of contact with the customer. Therefore, it’s important to ensure that the chosen raw material and design align with the product’s ideology and brand values. At the same time, the costs and benefits of selecting the right raw materials should be taken into account. The choice of raw material for self-adhesive labels is an important decision that influences the product’s success in the market.